From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success, or growing peoples’ confidence in public services.
We collect our data digitally and share our insights in real time – at scale and at speed. We have self-service solutions that return results the same day, and deep diagnostic ones that take longer. We use AI and machine learning to make existing offerings faster and cheaper, as well as to offer new services which couldn’t have been dreamt of a few years ago.